We’ve all seen it.

A hooked fish is landed, grabbed with a death grip and held out of the water. An attempt is made to remove the hook for a safe release.

But time is running out.

So the angler uses brute force, rips the hook free and releases the little fellow back in the water. The carcass floats belly up.

Not exactly the purpose of catch and release.

Aquatic Release Conservation makes products to carefully handle and release fish and other aquatic animals to increase survival.

The ARC Dehooker is one of those products.

The ARC Dehooker allows a hook to be carefully and quickly removed, usually without touching the fish or removing the fish from the water.

The dehookers come in models for practically all fish from crappies to blue marlin.

Endorsed by staff members from the Recreational Fishing Alliance, the International Game Fish Association and others, ARC Dehookers are affordable, durable and easy to use.

For more info, including demonstrations, visit the ARC Dehooker web site.