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Nature Vision's
ShowDown Digital Fish Finder

U.S. Reels Super Caster
Nature Vision's
ShowDown Digital Fish Finder


Ice fishing is often the most nitty-gritty, human-against-nature type of fishing.

Spend the day looking down ice holes in sub 20-degree temperatures and you’ll probably agree.

Yet ice fishing can be one of the most high-tech forms of angling.

There’s the space-age clothing, lightweight but warm; ultra-light, portable shelters, replacing wooden shacks; and handheld GPS units, enabling you to return to the honey holes.

But that’s not all.

Sonar has become must-have equipment for veteran ice fishers.

Nature Vision’s ShowDown Digital Fish Finder broke ground for sonar innovation.

The ShowDown Fish Finder is simpler to use and more affordable than previous ice-fishing sonar units, which are called flashers.

Flashers come with round displays that take interpretation.

No more interpretation with the ShowDown.

The display is vertical, just like the water column, so the bottom of the water is shown on the bottom, and the top on the top.

The fish finders typically used on boats are liquid crystal displays that are impractical on the ice.

They fail to operate in subszero temperatures, can be cumbersome to transport, suck up battery power too quickly and feature a delay before the images appear on the screen.

Flashers solved these problems, especially because they showed real-time images of the fish and structure below, important in ice fishing.

Ice fishers use them to watch fish either take or refuse bait in real time. If a fish refuses, ice fishers know something is wrong with the presentation. If the fish are there, the location isn’t likely a problem.

The ShowDown Fish Finder shows real-time images in a liquid-crystal display that is heated for frigid temperatures to minus 40 degrees.

The controls are simple or intuitive, no complex dials and knobs like the old flashers. Its operation is silent, unlike noisy flashers. Its zoom can be adjusted to any part of the water column, compared with the bottom 6 feet on traditional flashers.

The ShowDown can operate continually 48 hours on its rechargeable, 12-volt battery, instead of the several hours that flashers can operate.

And the ShowDown features other advantages.

For more details, visit Nature Vision’s ShowDown Digital Fish Finder home page.