Fin-Nor Sportfisher Spinning Reel
The price is right.
Posted 3/3

Moon Clock
Learn what times to fish.
Posted 2/24

Shiman's PowerPro Hollow Ace
An improved hollow-core braid.
Posted 2/17

Structure on a String
For ice fishing. Draw in fish like a magnet.
Posted 2/10

Flying Fish Beer
For anglers who enjoy brew, this one's for you.
Poste 2/3

Fishhook Removal Kit
Be prepared.
Poste1/27

Fin-Nor Marquesa
A lever-drag reel.
Posted 1/20

ZeeBaaS
SurfEdge Knife
For fishing.
Posted 1/13

Rajeff's
Echo Micro Practice Rod
A practice fly rod.
Posted 1/6

Eskimo Shark Z71 Auger
Top-of-the-line, power ice-fishing auger.
Posted 12/30

Eco-Temp Thermometer
Attaches to waders or other surfaces.
Posted 12/23

Shimano's Stradic CI4 Reels
Built to be light and durable.
Posted 12/9

Fishsack
For carrying big fish like striped bass or salmon.
Posted 12/2

Fiorentino Para-Anchor
A serious sea anchor.
Posted 11/18

ProControll
Turns a hand-controlled electric boat motor into a foot-controlled one.
Posted 11/11

Hawkeye Sonic-Laser Scale
Weigh and measure your catch in luxury.
Posted 11/4

Tony Maja's
Custom Bunker Spoons
And E-Z Outrodders
They've come of age.
Posted 10/28

St. Croix Avid Pearl Rods
For women.
Posted 10/21

Stonze
Disguised weights.
Posted 10/14

Esca Lures
Esca learned something great about how to catch.
Posted 10/7

Towcam
Film fish in the trolling spread.
Posted 9/30

Cablz
A better eyeglass holder.
Posted 9/23

Penn Torque Spinning Reel
Penn jumps into the high-end spinning market.
Posted 9/16

Art on the Water
Original paintings of your boat.
Posted 9/9

Daiwa Saltist Big Game Reel
A Saltist for the biggest bruisers.
Posted 8/26

Fishbites Xtreme
Paddle tails, shrimp and jerk baits.
Posted 8/19

Jerk that Jig
A jig is a jig, you thought.
Posted 7/12

Shimano Baitrunner D
The classic reel gets a re-vamp, the first in 20 years.
Posted 8/5

Luretubes Tackle System
Conveniently store your lures tangle-free.
Posted 7/29

Kinesys Sunscreen
Made for sportsmen.
Posted 7/22

The Billfish Foundation's Release Certificates
Commemorate your released catches.
Posted 7/15

Tournament Cable's 3D Stick Baits II
New and improved holographics for big game.
Posted 7/8

American Fishing Wire's Titanium Leaders
Strong but flexible.
Posted 6/24

Sperry's
Anti-Shock and -Vibration Shoes
Give the feet a rest.
Posted 6/17

E-Z Drainer
Keeps the cooler drain from clogging.
Posted 6/10

Rite in the Rain
Neither rains nor a drop in the drink can harm these fishing logs.
Posted 6/3

Lansky Sharpeners
Be well, prosper and keep your hooks sharp!
Posted 5/27

Mako Magnet
The classic sound emitter that draws in the monsters.
Posted 5/20

Shimano Voltaeus Rods
Durable yet light.
Posted 5/13

Hobie Mirage Pro Angler Kayak
Feature-filled for fishing.
Posted 4/29

Aquaonics
Spot Free Water System
Toss out the chamois, boaters.
Posted 4/22

Berkley's
Hotwire Superline Cutters
Cuts and cauterizes braid.
Posted 4/15

Columbia Sportswear's
Blood 'N Guts Gear
Look sharp, despite the blood. :)
Posted 4/8

Yeti Coolers
You've seen the commercials.
What's the scoop?
Posted 4/1

Angler's Fish-N-Mate
Surf-, bridge- or pier-fishing carts.
Posted 3/25

Carolina Electric Boats
Twin Troller
A 10-foot boat with dual, pedal-operated motors for optimum steering.
Posted 3/18

Lamiglas
Super Surf Rods
With Detachable Handles
Three rods in one.
Posted 2/18

ZeeBaas Reels
Some of the best.
Posted 2/11

Marcum Technologies
Underwater Cameras
For ice fishing.
Posted 2/4

OTB Boots
Boat shoes inspired by the Navy Seals.
Posted 1/28

Alvey Reels
Side-cast and center-pin reels.
Posted 1/21

Daiwa's Dendoh Power Assist Reels
Automatic reels: more fun, less work.
Posted 1/14

Penn Lubes and Cleaner
For winter maintenance, stick with an original.
Posted 1/7

Biggest Fish Prints
A beautiful art form.
Posted 12/31

Frabill Ice-Fishing Gear
It's that time of the year!
Posted 12/24

Zip-Vac
A better vacuum-bag sealer.
Posted 12/17

Holiday Gifts
For the angler.
Posted 12/10

Aquaskinz Albatross Bib
Brrr it's cold. Got a good bib?
Posted 12/3

The Rooster Tail
The best lure of all time.
Posted 11/26

Altenkirch Rods
See why George W. Bush uses them.
Posted 11/19

Wave Tiki Shadick
Soft-plastic lures.
Posted 11/12

Slo-Mo Kayaks
An all-around 'yak.
Posted 11/5

MonoMaster
Conveniently disposes waste line.
Posted 10/29

Gibbs Lures
Legends of surf fishing.
Posted 10/22

Trout Magnet
Simple, effective, classic lure.
Posted 10/15

StoneFly Vineyards Wines
For a perfect end to a day on the waters.
Posted 10/8

Flying Fisherman Sunglasses
Three of the latest models. Quality, affordable, made for fishing.
Posted 10/1

Pentax Optio W60 Digital Camera
Waterproof, rugged, compact.
Posted 9/24

Savage Gear
4Play Herring Lures
Match the hatch.
Posted 9/24

Tournament Grade Tackle
The latest from the company: tuna and striper spreader bars.
Posted 9/10

FloScan
Electronically measures fuel flow for safety and to save $.
Posted 9/3

Steiner Navigator Binoculars
Made for the water.
Posted 8/27

WaveSpin Reels
Eliminate bird-nest tangles.
Posted 8/20

Autotether
Boat engine kill-switch without the lanyard.
Posted 8/13

E/Z Twist Pro
Twist-up wire leaders like a pro.
Posted 8/6

Magellan Triton 2000
More than a GPS.
Posted 7/30

Calusa Cast Nets
Made to feel softer, throw easier and lie flatter.
Posted 7/23

WileyX Comfort Control Sunglasses
Goggle-like seal from sun, winds and waters.
Posted 7/16

Tiburon Smart-Shift Big-Game Reel
Automatically shifts gears during the fight.
Posted 7/9

Sideriggers
Outriggers for small boats.
Posted 7/2

Okuma Contoura and
Salina Bait Feeder Reels
The newest from the company.
Posted 6/25

Spro Bucktail Jigs
Setting the standard in bucktails.
Posted 6/18

Tony Maja's
Custom Bunker Spoons and
E-Z Outrodders
The buzz among striped bass trollers.
Posted 6/11

Ocean Kayak
Prowler Trident 15 Angler
A kayak with everything a serious angler could want.
Posted 5/28

Carolina Lures Hydro Jigs
Planer-shaped jigs. Get down to the bottom with less weight.
Posted 5/21

MotorGuide Wireless Saltwater Trolling Motor
Saltwater trolling motor with an edge: steering from anywhere on deck.
Posted 5/14

ProFishCo Fishskin Bucktail Teaser
Teasers, kicked up a notch.
Posted 5/7

Pro Fish Chum
Dry chum. Longer lasting. Saves the mess, time and effort.
Posted 4/30

Standard Horizon
Floating Handheld VHF's
Floating handheld VHF radios.
Posted 4/23

Surf Rocket
The surf blitz is on, but out of casting range. Use the Surf Rocket to launch bait like a cannon.
Posted 4/16

Seabait
You've got killer lures, with looks and action, and tasty bait.
What's missing? Scent!
Posted 4/9

Stetzko Lures
Plug the surf with a work of art, perfected over a lifetime of fishing.
Posted 4/2

Spot
Let emergency responders know your location, or what "spot" you're in, with a Spot satellite tracker.
Posted 3/26

Shimano's Lucanus Jigs
Shimano does it again. Introducing another ground-breaking jigging system.
Posted 3/19

Petzl Headlamps
Look mom, no hands!
Posted 3/12

Reel-E-Good Winder
A "reel-e-good" winder for loading or stripping fishing line.
Posted 3/5

Trac-A-Rod
Rod holders on tracks for simple, useful adjustment.
Posted 2/27

DownUnder USA Coolers by Braid Products
There are coolers. And then there are high-performance coolers.
Posted 2/20

Gamakatsu
The famous hook manufacturer introduces new products.
Posted 2/13

Carol Davis Sportswear
Cold-weather clothing that's warm without restricting movement.
Posted 2/6

Aqua-Vu's Quad Pod
Underwater camera for ice fishing, kicked up a notch.
Posted 1/30

Aquapac
No risk: Use electronics without removing them from these waterproof cases.
Posted 1/23

Miya Epoch Reels
Automatic reels that take the work out of hauling up a catch.
Posted 1/9

Nature Vision's
ShowDown Fish Finder
High-tech ice-fishing sonar.
Posted 12/19

Dunwright Tackle Boxes
Big-lure tackle boxes done right.
Posted 12/12

Van Staal Spinning Reels
The Rolls Royce, bullet-proof tank of fishing.
Posted 12/5

Fishalog
Keep a fishing log on your computer.
Posted 11/28

Penn's Slammer Live Liner and Metal Senator
Some of the company's new reels.
Posted 11/ 21

Montauk Mike's Lures
Metals, plugs and other lures.
Posted 11/14

AquaSkinz
Outerwear to beat the elements, gear holders and more.
Posted 11/7

Kennedy Tie Downs
Keep equipment from flying around the boat.
Posted 10/31

ARC Dehookers
Quickly, carefully remove hooks.
Posted 10/24

Good Dog Boats
A versatile, high-performance, small-water fishing boat.
Posted 10/17

Out-Rovers
Troll lures and baits without outriggers.
Posted 10/10

PowerPro
One super fishing line.
Posted 9/3

Si-Tex DSC-900
Quality VHF radio that
won't sink your budget.
Posted 9/26

Piratecom
Can't hear while the boat's underway?
Posted 9/19

PlugCaster Lures
For plugging the surf.
Posted 9/12

All Star
Coastal Classic
Offshore Rods
Affordable, handmade offshore rods.
Posted 9/5

SeaSuckers
Powerful vacuum cups to mount everything from
rod holders to bait trays on a boat.
Posted 8/29

Kwik Lure and Leader Keeper
Practical, quick-access holder for lures with leaders attached.
Posted 8/22

Snag Proof Lures
Maker of the first weedless frog.
Posted 8/15

Mustang Survival's
Rescue Stick
A rescue flotation device easily thrown to a man overboard.
Posted 8/8

Pro Cut Baits
The legendary bait supplier.
Posted 8/1

Jig-A-Loo
An all-around lubricant with hundreds of uses.
Posted 7/25

Owner Boa Rigs
Two-hook bait rigs with a "secret knot" allowing the length to be adjusted.
Posted 7/18

Gorilla Locking Rod Holders
Rod holders that deter theft.
Posted 7/11

Backwoods Fathom Rigger Rods
Downrigger trolling rods with a unique design.
Posted 7/4

Flying Fisherman Sunglasses
Quality, affordable sunglasses built for fishing.
Posted 6/27

HookUp Lures
Bucktails, jigheads and weedless jigs for catching nearly any fish.
Posted 6/20

Blue Fin Lures Holographic Trolling Lures
For trolling high speed for big game or low speed for small game.
Posted 6/13

Tournament Grade Tackle
Bunker spoons and other trolling products built for the most demanding fishing. Posted 6/6

Captain Segull's Charts
Designed for the serious sport fisherman.
Posted 5/30

Trophy Teasers
Imagine being able to create a school of baitfish to attract your quarry.
Posted 5/23

MirrOlure's
MirrOdine and MirrOminnow
Two new products from the famous company.
Posted 5/16

Chum King
Send chum and chunks down deep to start a feeding frenzy.
Posted 5/9

A.O.K. Tackle Company's
T-Hex Metal Lure
A hexagonal metal lure to catch and
reflect more light.
Posted 5/2

Hogy Lures
Custom, hand-poured, soft-plastic lures. Built for amazing action and to be downright tough.
Posted 4/25

U.S. Reel's SuperCaster
A lightweight spinning reel with a large-diameter spool, casting far and holding a large variety of line sizes. A high-performance multi-tasker.
Posted 4/18

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